![]() In 2020, Snapchat launched its first Shoppable campaign, giving users the ability to virtually try on Gucci shoes and purchase them directly through a “Shop Now” button. ![]() For example, users can form a rock band, play basketball, or participate in an emoji dance-off.Įach Snappable is controlled using touch, motion, or facial expressions. Snappables are essentially interactive Lenses that allow users to play AR games against their friends, giving them a high social component. To take just one example, in 2018, Bareburger presented users with the ability to see their potential meal in front of them using an AR World Lens. With a World Lens, users can reimagine the environment around them by prompting any one of a number of effects.Ĭompanies across multiple industries have gotten creative with World Lenses. While Face Lenses turn the camera onto users, World Lenses do the opposite. However, we’ll cover more specific examples of how companies are using Face Lenses below. With Face Lenses, users can see themselves as dogs, adorned in flowers, or even with rainbows coming out of their mouths.įor makeup companies, including L’Oréal and Estée Lauder, Face Lenses are significant assets due to the way they allow users to virtually try on a brand’s makeup line. Face Lenses Face Lenses ( Source)įace Lenses give users the opportunity to modify their appearance through their device’s built-in camera. On a basic level, Snapchat’s AR Lenses fall into one of two categories: Face Lenses and World Lenses. Steady innovation is the name of the game for Snapchat, however, so let’s take a moment to catch up with what the platform has to offer today. Since then, Snapchat has provided users with the ability to tweak both their appearance and environment through “Lenses”. Snapchat has been revolutionising AR for years, going back to the launch of its wildly popular AR dog filter in 2016. Keep on reading to find out how Snapchat AR works and how your company can easily utilize the platform’s built-in tools to create your own branded campaign. In fact, AR is one of the most-accessed features on Snapchat, with three-quarters of all users using AR an average of almost 30 times a day. This generation of users is comfortable with new technology (including AR) and ready to shop for easily attainable, attractive products. For example, Snapchat is preferred by more 13- to 34-year olds than either Instagram or Facebook. Snapchat’s 280 million daily active users are younger than users on most other social platforms. ![]() ![]() Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Our aim is to make it easy and affordable for you to grow, change and build an online presence as your needs evolve.Snapchat AR: how brands can create their own branded lenses By Many agencies look at a website launch as the end of the relationship whereas we see it as the very beginning. Our aim is to be here at the beginning of your business start-up or freelance adventure and be there every step of the way moving forward. There seemed to be a huge gap between the drag & drop DIY simplicity of wix.com and the web design agencies out there charging £5k+ for a website with no originality and no after-support! Studio You London is your solution to that grey area in the middle – we are a super creative passionate bunch who listen and help you realise your digital vision, but without the hefty price tag. I started Studio You specifically to tackle such burning injustices in the website development scene. Hearts sink in the Camden Town studio each time a new client tells us how they’ve been ripped off by their last developer how they couldn’t get hold of them when they needed them or they were made to feel stupid throughout the process.
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